The phrase refers to language used in journalism, particularly within the New York Times, that exhibits a specific style. This style often involves evocative, sometimes abstract, terminology intended to create a sense of wonder or heightened importance. An example might be describing a policy change not merely as a “shift,” but as a “tectonic realignment” of the political landscape.
Such phrasing contributes to a distinctive brand of journalism, building on the publication’s historical reputation. While potentially adding flair and memorability, it can also be viewed critically. Excessively embellished language may run the risk of obscuring clarity, potentially creating distance between the subject matter and the reader or imbuing a topic with more significance than warranted.
