Outboard motors branded “Force” were manufactured and marketed by U.S. Marine, a division of Brunswick Corporation. These engines were primarily produced from the late 1980s through the early 2000s, often positioned as a more affordable alternative to Mercury outboards, another Brunswick brand. Typically, Force outboards were two-stroke engines known for their simplicity and lower price point, appealing to budget-conscious boaters.
The production of these particular engines filled an important niche within the recreational boating market. Their availability made outboard motor ownership accessible to a wider range of consumers. This accessibility broadened participation in boating activities and contributed to the growth of the recreational boating industry during that period. However, the brand was eventually discontinued as the market shifted towards more technologically advanced and environmentally friendly four-stroke outboards.