This phrase signifies a specific target audience: individuals unfamiliar with or indifferent to the manga art form. It represents an attempt to bridge a gap between manga and potential readers who may have preconceived notions or lack exposure to the medium. An example might be marketing materials aiming to introduce manga to a wider audience by highlighting diverse genres and storytelling styles beyond common stereotypes.
Reaching this untapped audience is crucial for the growth and diversification of the manga market. By addressing the specific concerns or lack of awareness of those who have not yet engaged with manga, creators and publishers can expand readership and foster a deeper appreciation for the medium’s artistic and narrative potential. Historically, manga has overcome numerous cultural barriers to achieve global recognition. Continuing to broaden its appeal is essential for its ongoing evolution and success.
