Lark Manor is a private label brand of furniture sold exclusively by Wayfair. This means that Wayfair contracts with various manufacturers, often overseas, to produce furniture according to their specifications and designs, then sells it under the Lark Manor brand name. This business model allows Wayfair to offer a diverse range of styles and price points while maintaining control over quality and branding.
Understanding the nature of private label brands provides valuable context for consumers. It explains how a single retailer can offer such a wide selection, often at competitive prices. It also highlights the importance of researching specific pieces within a private label brand, as the manufacturer and therefore materials and construction quality can vary from item to item. This knowledge empowers consumers to make informed purchasing decisions based on their individual needs and preferences.
